Kinetic typography

Our most recent unit for CyberARTS is about typography based animation. The video that I chosen to write about was "Alphagames", which was made by freelance editor and animator Evan Seitz. 

The first example of principals of animation (that I noticed) was 6 seconds into the video, when the letter B was shown in the centre. This was an example of staging, as the B was in focus, while the sides of the screen were empty space.

The second example is at 24 seconds in, which shows an example of slow in and slow out animation. This is shown by the sphere slowly rotating and moving toward the camera, then slowly moving back after getting close.

The third example is 34 seconds in, which shows an example of overlapping action animation. The way the overlapping action is shown is by having the cube bounce into the frame after a moment, then having the portal behind where the cube lands open up to show the cube. (And it continues like that.) 

One more example is 9 seconds in, with the letter C, which shows Arcing animation. The arc is shown by the C moving around before stoping In position, with the C arcing around the other C before stopping in place.

The pacing of the video is somewhat fast paced, but not too fast, so the viewer can still understand the visuals. There isn't any speaking in the video, but the sounds/music in the video consists of sounds or music from the game that is currently on screen. Overall, a pretty neat kinetic typography video.